LOCATION: De Balie at the Leidseplein in the city-centre of Amsterdam. De Balie is a cultural centre located in a former real ‘balie’ (court of justice) dating back to the nineteenth century.

SHORT DISTRIBUTION: With around 6 meter high letters the word ‘CINEKID’ was written on the gable of ‘De Balie’. The painted word was about 27m long and covered about 150 m of the facade of the building including windows and ornaments.

CONTEXT: assignment in the scope of the annual, international film festival ‘Cinekid’ organised by foundation Cinekid and the AFK (Amsterdamse Fonds voor de Kunst) in 2005.

photography: Gert Jan van Rooij, Helmut Dick